Omexco is known worldwide for its luxury wallcoverings, but most people only knew the products — not the brand behind them. The challenge was clear: create a video identity that showed Omexco’s craftsmanship, global reach, and Belgian roots in a way that felt both premium and human.
My role as Strategic Creative Director was to translate their quiet excellence into a cinematic language. No overhype. No gimmicks. Just timeless visuals and authentic storytelling.
I started by sitting with the Omexco team, diving into what sets them apart: decades of craftsmanship, production in the heart of Europe, presence in more than 100 countries, and an unwavering eye for beauty.
From there, I mapped out three content tracks:
We had access only to finished spaces where Omexco’s wallcoverings were featured. Instead of treating that as a limitation, I made it the concept: capture interiors as if they were artworks, then intercut them with hands, textures, and motion that whisper luxury.
The reels were shot to feel like cinematic vignettes: the light shifting across a pattern, hands brushing a wall, the quiet rhythm of craft. Each reel focused on emotion rather than explanation — designed to make architects and designers feel the brand.
Omexco received a cohesive suite of brand content:
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