They needed a system that could deliver not dozens, but thousands of new leads.
Réé Coffee came to me with a clear goal: generate at least 250 leads per month. My role as Strategic Creative Director was to build a complete content strategy — one that didn’t just look good, but delivered measurable growth. This meant thinking far beyond a single video. We designed a system that combined cinematic content, smart distribution, and a clear funnel to convert strangers into customers.
Before we touched a camera, I spent time with the team to get to the core: what makes Réé Coffee different, and why should people care? Those conversations shaped everything — from the messaging in the videos to the tone of the ads.
We structured the content into three levels:
This wasn’t just about content creation. I also aligned design, marketing, and distribution so the campaign would hit hard across every channel.
For the production itself, we kept it fast and cinematic. We shot everything in a lean setup designed to create a year’s worth of content in days — from ads and documentaries to product shots and testimonials. The idea was simple: one creative engine, many outputs.
The results spoke for themselves: in just two weeks, the campaign generated 2,216 leads. That’s more than 8x the original goal. It wasn’t luck — it was a combination of sharp strategy, authentic storytelling, and a system built to scale.
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