Lenovo

Project Overview

Lenovo runs worldwide events where they bring together influencers, decision-makers, and partners from across the tech industry. These events are designed to spark conversations — but to make that happen, you need content that people can actually share.

That’s where I came in. My role as Strategic Creative Director was to orchestrate everything: from capturing content on-site to making sure it was distributed in a way that turned guests into active voices on LinkedIn.

We weren’t just shooting videos — we were building a content system that powered visibility, influence, and engagement long after the event ended.

Orchestrating a global content engine

At each Lenovo event, we set up a dedicated content shoot designed to give attendees everything they needed to post and share immediately. The workflow covered:

• On-site content capture – video, photography, and social-first snippets designed for immediate use.
• Smart packaging – cutting content into LinkedIn-ready clips, vertical reels, and professional portraits.
• Streamlined delivery – building systems and using the right tools so attendees had instant access to their content.
• Strategic distribution – ensuring stakeholders, influencers, and partners had everything they needed to amplify Lenovo’s story across social channels.

This wasn’t random coverage. It was orchestration: every shot, every clip, every piece of delivery planned to maximize impact.

Results

Lenovo walked away with:

• A turnkey content system for events worldwide.
• Engaging, shareable assets for LinkedIn and social media, ready to go live.
• A smooth workflow where every guest, influencer, and stakeholder got content they could use instantly.
• Events that didn’t just look impressive in the room — but generated real buzz online.

My Role in this Project

• Led the strategic content direction for Lenovo’s global events.
• Orchestrated the on-site content shoot across video, photo, and social assets.
• Designed the distribution workflow to make content instantly usable for attendees.
• Selected and implemented the tools for fast, easy access across global teams.
• Ensured delivery to the right stakeholders, maximizing reach and impact.

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